InDowncity

Community Affairs and Social Media Manager 

What is InDowncity?

InDowncity is run out of the Cornish Associates office in downtown Providence. Simply put, we are a member-based marketing and communication collaboration, representing a group of approximately 25 businesses in the district. Our mission is rooted in efforts to bridge the gap between small business owners and their customers, amplifying their brands in creative ways to reach a broad audience and increase their sales.

We are primarily found on social media sharing ways to eat, drink and shop locally, with updates on exciting new openings, special offers and upcoming events - all focused on small businesses in our district. We like to throw some exclusive sneak peeks, giveaways and cool behind-the-scenes stuff in there, too. Our small team communicates directly with business owners every day to help connect them with the public.

Outside of the digital realm, we host events that attract thousands to the downtown neighborhood, which have included Movies on the Block, Open Air Saturdays, Celebrate Downcity, Spring Block Party, and the Grant’s Block beer garden.

We love our small business community and are proud to work alongside them to help support the unique neighborhood that we call home.

What are the Community Affairs and Social Media Manager’s responsibilities?

The Community Affairs and Social Media Manager will manage the daily responsibilities of InDowncity working under the guidance of the Director of Marketing. This includes management of all social media channels over multiple accounts, management of a robust content calendar and all assets to be shared on the brand’s blog, email marketing and social channels, limited graphic design, video production, photography, management of communication with merchant members, event coordination and planning, and regular reporting to the Director of Marketing. 

Responsibilities include:

  • Available to work 9a-5p, Mondays through Fridays, with flexibility to include special events, and Saturdays during outdoor and holiday programming season. Some after hours required for acquiring content. 

  • Management of content calendar for social media channels spanning multiple accounts, email marketing and blog content.

  • Development of photo and video assets for social media, email marketing and blogging.

  • Development and implementation of programs to increase reach, such as new editorial series, giveaways, etc.

  • Regular daily posts on social media feeds: Instagram, Facebook and Twitter. Content to be specific to the channel.

  • Share and repost relevant third party content in a timely fashion to social media channels as appropriate, following the current best practices.

  • Respond in a timely fashion to all inquiries on social media, from both merchant members and followers.

  • Familiarity with Adobe Photoshop, Illustrator and Canva to create daily content for social media.

  • Work closely with the Director of Marketing to develop collateral for larger projects, including, but not limited to, special event promotional materials, editorial series, seasonal messaging and print advertisements. 

  • Schedule and facilitate marketing meetings between InDowncity and merchant members quarterly.

  • Communications with merchant members as necessary to alert them to InDowncity initiatives.

  • Offer one-on-one reviews to merchant members seeking advice on the current best practices, marketing strategies and brand guidance.

  • Maintain an up-to-date press contact list.

  • Content development and implementation of weekly email newsletter. 

  • Event planning:

    • Coordinate all merchants members and their program during particular events.

    • Book and manage all communications with third party vendors.

    • Draft and distribute press releases in a timely fashion in coordination with InDowncity announcements on social channels and websites.

    • Social media promotion.

    • Organize all necessary permits and licenses between the City, State, merchant members and third party vendors.

    • Draft and manage the event budget.

    • Coordinate day-of details including staffing, vendor arrivals, event map, safety plans, scheduling of entertainment, street closures, police detail, press, breakdown and clean-up.

    • Other duties as assigned.

In addition to duties related to marketing projects described above, the following

responsibilities also belong to the Community Affairs and Social Media Manager: 

  • In-person visits to merchant members.

  • Attendance at InDowncity special events.

  • Ongoing education in social media best practices.

  • Other duties as assigned.

The Community Affairs and Social Media Manager should have the following availability and experience/skills:

  • Full time availability, 9a-5p, five days a week, with flexibility to work Saturdays during event seasons.

  • Strong organizational skills and ability to follow strict schedules and prioritize workload. 

  • Excellent communication skills and confidence speaking with members of the press.

  • 3+ years experience in marketing, with a focus on social media outreach and content creation.

  • Firm understanding of Instagram, Facebook and Twitter for promotional purposes.

  • Experience with Adobe Photoshop, Illustrator, and/or Canva. 

  • Experience with event organization and promotion.

  • Experience with Squarespace or similar platform.

  • Experience with email marketing platforms, particularly Mailchimp.

Benefits:

  • Salary commensurate with experience.

  • Health insurance.

  • 401K 

  • PTO – Vacation and sick time.

  • Stipend for content creation.

Effective Date: 05/01/2021

Reports to: Director of Marketing

If you are interested in this position please email your resume and cover letter to joanna@cornishlp.com. Include in your cover letter your top 3 favorite downtown businesses and links to any social accounts you have managed personally or professionally. We look forward to hearing from you!